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DIRECTV for Bars and Restaurants

DIRECTV for Bars and Restaurants

Be the home of your customers favorite teams
With DIRECTV for Business

There is one simple fact in the bar business – The longer the stay, the greater the purchases of food and drinks. – NRA Show

DIRECTV for Bars and Restaurants Mens Handshake


82% of subscribers believe providing the sports programming
available on DIRECTV increases their business


DIRECTV for Bars & Restaurants

The Hyper Competitive Restaurant Industry Demands More

In the ultra competitive hospitality industry today you need to do more than serve good food & drinks at your bar or restaurant to draw in customers & keep them there longer and keep them coming back.

In order to outpace your competition you need to create a distinctive atmosphere that welcomes and engages your customer and market your establishment in a way that gets you noticed.

It’s All About Satellites and DIRECTV work as your partner in establishing an engaging and entertaining experience for your bar & restaurant customers through the strategic use of audio and video technology and programming.


Sports Are a Proven Sales Driver for Bars & Restaurants
and DIRECTV is the Undisputed Leader in Sports

NFL Sunday Ticket for Your Bar or Restaurant only on DIRECTV

For restaurants and bars, sports is the type of TV programming that draws more traffic in your doors than all other programming types combined.

More sports programming on your TVs means your customers spend more time in your bar or restaurant, spend more money, and come back more often.

What does that mean for you? More profits!


DIRECTV Specialty Sports programming packages:

  • NFL Sunday Ticket – Every Game, Every Sunday – up to 14 games per week
  • ESPN College ExtraOver 500 live sporting events, including up to 140 college football games and over 300 college basketball games
  • SEC Network – 40 SEC Conference Games
  • MLB Extra Innings – Every Game, Every Day – up to 80 games per week and up to 8 games at one time with Game Mix
  • NBA League Pass – Deliver the games your customers want to see. Up to 40 games per week!
  • NHL Center Ice – Get up to 40 action-packed NHL games a week
  • Fox Soccer Plus
  • Championship Boxing on Showtime
  • WWE on PPV


The DIRECTV Sport Pack with 35 regional sports networks allows you to provide your customers thousands of professional & college games per year in all the major sports

  • Football
  • Baseball
  • Hockey
  • Basketball
  • and more from the NFL, NCAA, NHL, NBA, and MLB

Become the HOME of your customers favorite teams!


Calculate How Much Profits You Can Make

DIRECTV is making it easy to see exactly how much your bar or restaurant can make by subscribing to the DIRECTV Sports Packages.

Simply click on the link for the DIRECTV Sports package you are subscribing to below and then fill in your Fire Code Occupancy, average ticket for food and drink for a party of 2, and your F&B cost percentage and this calculator will show you how much profit you should see from the sports package.


DIRECTV for Bars & Restaurants delivers more of the sports programming your customers want to see than any other Satellite TV or Cable TV source including exclusive programming like NFL Sunday Ticket and expanded coverage of Grand Slam Golf and Tennis.



NFL Sunday Ticket 2020 - Only on DIRECTV

included at no extra cost

(Small Bar FCO 1-100 and 4 receivers or fewer.)


Get a $500 bill credit with the purchase of

New customers only w/ min. 24-mo. agmt. for elig. base pkg. One-time credit
will post to bill after 9/13 start and may take up to 2 billing cycles.

Call 800-951-1979 to order



DIRECTV for Bars and Restaurants Programming Packages

Put DIRECTV to Work for Your Bar or Restaurant Today

Pick the Programming Package that Fits Your Needs Now
From Just 39.99 per month

DIRECTV for Bars and Restaurants 2020 Offer


Whats on DIRECTV for Bars and Restaurants

CLICK HERE to download a complete DIRECTV for Bars and Restaurants channel lineup for 2020

DIRECTV Industry Insider Tips - Download PDF


DIRECTV MVP Marketing Program

DIRECTV MVP Marketing Materials for NFL Sunday Ticket 2020

Exclusive Marketing Tools You Need to Drive Traffic to Your Business

With the DIRECTV MVP Marketing Program you get Exclusive, FREE marketing tools to help drive more traffic through your doors. Its the ultimate in marketing support for your Bar or Restaurant and it’s only available from DIRECTV.

DIRECTV Restaurant and Bar accounts can receive up to $2,500 in merchandise each year!


Your Benefits of the DIRECTV MVP Marketing Program include:

  • Promotional sports kits to drive traffic to your establishment
  • A customized advertising and merchandising site
  • Our exclusive Sports Bar Finder mobile app for iPhones and Android phones
  • Recognition of your DIRECTV subscription with top online city guides

On Premise Promotional Kits Designed to Drive Traffic

DIRECTV MVP Marketing Program - Promotional Sports Kits

Drive traffic with FREE promotional kits of banners, posters, coasters and more for NFL, MLB, NHL, NBA & College Sport that come with your sports package subscriptions. Let people know that your establishment is the DIRECTV Sports Headquarters.

Customized advertising and merchandising site

DIRECTV MVP Marketing Program - Customized Materials

Take your business to the next level! Customized marketing pieces designed by bar marketing experts. Simply sign in to & customize your materials. As well as order on-premise sports marketing kits.


The Sports Bar Finder mobile app

DIRECTV MVP Marketing Program - Sports Bar Finder App

DIRECTV’s FREE iPhone or Android mobile app, your bar or restaurant is always just a touch away.  Sports fans find the nearest bar or restaurant with DIRECTV. Only Bars & Restaurants with DIRECTV are listed so you get an edge over the competition.




Raising the bar with the best mix of sports and entertainment from DIRECTV

Bars are highly susceptible to economic factors and have suffered from high unemployment and reduced consumer spending in the past. But, as those trends reverse and business has improved, bar managers are always challenged to keep their experience appealing.

From understanding trends to conquering industry challenges, this guide will help you to stay on top of your game and build your business. Download DIRECTV’s bar industry insider guide for more insightful knowledge!

DIRECTV for Business Industry Insider Tips for Bars

DIRECTV Industry Insider Tips for Bars - Download PDF



A recipe for success: The DIRECTV business solution for restaurants

In today’s competitive restaurant landscape, there are more choices than ever for diners. To achieve success, casual-dining establishments need to entice customers to come in for an enjoyable experience centered on a high-quality, full-service meal.

Trends and challenges can change at a moment’s notice. Be the restaurant that’s always in the know by downloading DIRECTV’s industry insider guide!

DIRECTV for BUSINESS Industry Insider Tips for Restaurants

DIRECTV Industry Insider Tips - Download PDF



Order DIRECTV for Your Bar or Restaurant

Call Barry at 800-951-1979 Today

Order DIRECTV for Your Home or Business Now!

For More Information
Please Fill Out The Form Below


ALL DIRECTV OFFERS REQUIRE 24-MO TV AGREEMENT. EARLY CANCELLATION FEE OF UP TO $20/MO. FOR EACH MONTH REMAINING ON AGMT. ADD’L FEES APPLY. Price is after a $15/mo. Auto Bill Pay discount for 24 mos. New approved commercial customers only. Credit card req’d(except MA & PA). Pricing based on Estimated Viewing Occupancy (EVO) for select packages. Regional Sports Network fee (RSN) applies in certain markets.

Regional Sports Network fee may apply for COMMERCIAL CHOICE PLUS and COMMERCIAL XTRA PACK subscribers in select ZIP codes where DIRECTV is contractually obligated to distribute multiple Regional Sports Networks.

Additional Details*

BASE PACKAGE OFFERS: Package offers end 10/17/20. After 12 mos., then-prevailing rate for base package applies (currently: $69.99/mo. for BUSINESS SELECT PACK; $109.99/mo. for COMMERCIAL ENTERTAINMENT PACK, $184.99/mo. for COMMERCIAL XTRA PACK, up to $269.99/mo. (based on EVO, Estimated Viewing Occupancy) for COMMERCIAL CHOICE, and up to $674.99/mo. (based on EVO) for COMMERCIAL CHOICE PLUS) unless canceled or changed by customer prior to end of the promotional period.

ABP OFFER: New customers who subscribe to BUSINESS SELECT PACK or above with 24-mo. agmt. and enroll in Auto Bill Pay at time of sale will receive $15/mo. bill credit for 24 mos. starting in the 2nd mo. After (24 mos.) the credit will end and services will automatically continue at the then-prevailing rate.

DIRECTV SVC TERMS: Subject to terms of DIRECTV Commercial Customer Agreement. Add’l fees & Terms: Regional Sports Network (RSN) fee of up to $15 applies in certain markets for COMMERCIAL CHOICE PLUS and COMMERCIAL XTRA PACK subscribers residing in a RSN zip code and one of the following Collegiate-In-Market regions where either ACC Network, Big Ten, Longhorn or SEC Network is included. RSN Fees are updated biannually based on the presence of RSNs and/or Collegiate-In-Market programming in applicable ZIP codes. TV Access fees of $15/mo. apply for each receiver for BUSINESS SELECT PACK, COMMERCIAL ENTERTAINMENT PACK, and COMMERCIAL XTRA PACK. TV Access fees of a flat fee of $30/mo. will apply for COMMERCIAL CHOICE and a flat fee of $90/mo. for COMMERCIAL CHOICE PLUS. $19.95 Handling and Delivery fee may apply. Taxes not included. Programming, pricing, terms and conditions subject to change at any time. Installation: Standard commercial installation included for BUSINESS SELECT PACK and above customers. $49 standard installation applies for COMMERCIAL BASIC customers. Complex/custom installation extra. Applicable use tax adjustment may apply on retail value of installation. Visit or call for details. To access HD programming, HD equipment required. Number of HD channels based on package selection. Eligibility for local channels based on service address. Not all networks available in all markets. All DIRECTV Receivers must be continuously connected to the same land-based phone line or the Internet.

Public Viewing pricing is based on Fire Code Occupancy (FCO). 1Any new DIRECTV commercial subscriber qualifies. 2Any existing commercial subscriber who did not take this sports package in the previous season. 3Any existing commercial subscriber who did take this sports package in the previous season. 4ESPN College Extra combines the former ESPN GamePlan and ESPN FULL COURT subscriptions into one package.

2020 NFL SUNDAY TICKET SMALL BAR OFFER: In order to receive NFL SUNDAY TICKET for Small Bars, customers must subscribe to a commercial base programming package with a 24-month agreement. 1-pay new customer pricing of $650 is based on Fire Code Occupancy (FCO) 1-100 only and is subject to verification. New NFL SUNDAY TICKET subscribers must order by 10/17/20 and activate by 11/17/20 to be eligible for the 1-pay option. Customers must order by 9/17/20 and activate by 10/17/20 to be eligible for the 3-pay option. Offer available to customers with 4 or less receivers. Customers with more than 4 receivers will pay the standard rate for FCO 1-50 or 51-100. NFL SUNDAY TICKET consists of all live out-of-market NFL games (based on customer’s service address) broadcast on FOX and CBS. However, games broadcast by your local FOX or CBS affiliate, will not be available in NFL SUNDAY TICKET. Other conditions apply. LIMIT ONE NFL SUNDAY TICKET OFFER PER ACCOUNT. Offer void where prohibited or restricted. NFL SUNDAY TICKET subscription will automatically continue in 2021 and each season thereafter at then prevailing rate provided that DIRECTV still carries these services at the time of renewal and unless customer calls 1-866-945-9940 to cancel prior to start of season. Subscription cannot be canceled (in part or in whole) after the start of the season and subscription fee cannot be refunded. Commercial locations require an appropriate licensee agreement.

2020 NFL SUNDAY TICKET INCLUDED AT NO EXTRA COST SMALL BAR OFFER: 2020 NFL SUNDAY TICKET retail price is $650 (based on FCO 1-100 and 4 receivers or fewer). To receive the promotional one-time credit of $650, new customers must sign up for COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS, COMMERCIAL CHOICE, COMMERCIAL ENTERTAINMENT PACK, or COMERCIAL MÁS ULTRA base programming package with 24-month agreement. Credit to be issued on or after 9/13/20. May take up to two billing cycles for credit to appear after 9/13/20. FCO validation certificate must be approved. NFL SUNDAY TICKET must be activated. 2020 NFL SUNDAY TICKET $500 BILL CREDIT OFFER: To receive the promotional one-time credit of $500, new customers must sign up for 2020 NFL SUNDAY TICKET programming (pricing based on FCO) with 24-mo. agmt. to COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS, COMMERCIAL CHOICE, COMMERCIAL ENTERTAINMENT PACK, or COMERCIAL MÁS ULTRA base programming package with 24-month agreement (not eligible with Small Bar offer). Credit to be issued on or after 9/13/20. May take up to two billing cycles for credit to appear after 9/13/20. FCO validation certificate must be approved. NFL SUNDAY TICKET must be activated.

NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform designs are registered trademarks of the teams indicated.

©2020 AT&T Intellectual Property. All Rights Reserved. AT&T, Globe logo, DIRECTV, and all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners.