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Who We Are

It’s All About Satellites!

a division of Sound Marketing, Inc.

Barry & Kristi Conley of Its All About Satellites / Sound Marketing, Inc. have been serving the DIRECTV and commercial audio/video needs of the hospitality industry since 1996.

We believe our customers deserve fanatical customer service. We deliver on our promise for customers in 27 states (as of December 2017).

Our Technical Staff has over 100 years of combined experience installing DIRECTV and Audio Video Equipment and every member of our crew is certified by the SBCA to install your television system.


About the Owners

Owners Barry and Kristi Conley have been living and doing business in the Albuquerque, New Mexico area since 1985

It's All About Satellites!

The It’s All About Satellites Family

Barry and Kristi are proud to give back to their community through involvement with several Albuquerque youth and adult sport programs, including 20+ years with Roadrunner Little League, 25+ years volunteering for the Albuquerque International Balloon Fiesta and Lobo Club members for over 18 years – Go Lobos!


We specialize in television systems and audio/video for:

  • Hotels,Casinos and Resorts
  • Assisted Living, Nursing Homes, & Senior Care Facilities
  • RV Parks and Campgrounds
  • University Dorms and Campus Buildings
  • Bars and Restaurants
  • and other commercial applications.


Its All About Satellites is an Authorized DIRECTV Dealer
for Hospitality
, Business and Residential.

Its All About Satellites - TV for RV Parks - TV for Hotels - TV for Assisted Living & Healthcare - DIRECTV Hospitality Dealer

Barry Conley has served on the DIRECTV Dealer Advisory council since 2012.


DIRECTV for Your Home

Due to demand from our commercial customers, we now also provide DIRECTV Residential service.

It’s All About Satellites is DIRECTV’s largest commercial dealer in New Mexico and is working hard to provide you with custom solutions for TV for Hotels & Motels, Video Programming, Background Music, Internet Services, & Commercial Sound Systems.

Sound Marketing, Inc. specializes in Messaging On Hold and In-Store Audio Networks for Retail.

For More Information Please Call
505-296-9423 or 800-951-1979 today