NFL Sunday Ticket Will Be Available Through DIRECTV FOR BUSINESS in 2026
If your bar, restaurant, hotel, casino, or business relies on NFL Sunday Ticket, we have good news.
DIRECTV has announced a new agreement with EverPass that will make NFL Sunday Ticket available through DIRECTV FOR BUSINESS beginning with the 2026 NFL season.
That matters for your business.
In our previous update, we talked about the potential challenges bars and restaurants could face if NFL Sunday Ticket moved to a strictly streaming-only model. For many businesses, that would have raised important questions about your internet connection, AV system, network, TV controls, staff workflow, screen management, and game-day operations.
This new agreement gives your business a more familiar path forward.
Instead of having to move entirely to a separate streaming-only workflow, you can continue with the familiar DIRECTV game-day experience your staff already knows, while still having access to NFL Sunday Ticket for your customers.
Why This Matters for Your Bar or Restaurant
For many bars and restaurants, NFL Sunday Ticket is not just another sports package.
It is part of your customer experience.
Your regulars come in expecting to watch their favorite out-of-market teams. Your staff knows how your current TV system works. Your managers know which screens matter most on Sunday. Your customers expect the games to be on, the TVs to work, and the experience to feel easy.
That is why this announcement is important.
DIRECTV FOR BUSINESS has long been part of how bars and restaurants deliver live sports to customers. With this new agreement, NFL Sunday Ticket will remain available through a commercial TV platform many businesses already know and trust.
A More Familiar Game-Day Experience
When your bar is full on a Sunday afternoon, your staff does not have time to fight with complicated technology.
They need a system they understand.
They need to be able to manage your TVs, help your customers, and keep the room moving. They need to focus on service, not troubleshooting screens, remotes, devices, inputs, or streaming problems.
This agreement helps protect that familiar game-day rhythm.
Your business can continue planning for NFL Sundays with DIRECTV FOR BUSINESS as part of your commercial sports TV solution, while It’s All About Satellites continues to be your local touchpoint for service, support, system questions, and help understanding how this affects your current setup.
Have questions about your current DIRECTV FOR BUSINESS setup?
Call me at 800-951-1979. We will be happy to walk through how this affects your bar, restaurant, hotel, casino, or business.
DIRECTV MVP Marketing Support Still Matters
This is also good news for bars and restaurants that use sports programming as a way to bring customers through the door.
Your bar or restaurant can continue taking advantage of the DIRECTV MVP Marketing Program, which provides tools designed to help businesses promote sports programming, build customer awareness, and attract fans on game day.
If your business is investing in sports programming, you should also be promoting it.
The MVP Marketing Program can help your customers know what you are showing, when to come in, and why your business is the place to watch the game.
Learn more about DIRECTV MVP Marketing:
What This Means for Your Current System
At It’s All About Satellites, we are watching this closely and will help you understand how this impacts your current system, your TVs, your network, and your Sunday football setup.
Even with this good news, it is still smart to review your system before football season.
Your business may still need to look at:
- Your current DIRECTV system
- Your TV layout
- Your game-day screen plan
- Your network and internet connection
- Your staff workflow
- Your support needs before the season starts
The goal is simple. Your customers should walk in, ask for the game, and enjoy the experience without your staff having to turn game day into a technical project.
Read the Full DIRECTV Announcement
DIRECTV has shared the full announcement about the new agreement with EverPass and NFL Sunday Ticket for commercial establishments.
You can read the full DIRECTV announcement here:
- DIRECTV: NFL Sunday Ticket Is Back for Business
- PR Newswire: NFL Sunday Ticket Available on DIRECTV FOR BUSINESS Through New Agreement with EverPass
Have Questions? Call Me.
If you have questions about how this affects your bar, restaurant, hotel, casino, or business, call me at 800-951-1979.
We will be happy to walk through it with you, review your current setup, and help you get ready for football season.
Need help understanding how this affects your business?
Call me today and we will walk through your current system, your game-day setup, and what this announcement means for your business.
Barry Conley
President
It’s All About Satellites
800-951-1979
