Every bar in the U.S. needs to see this letter.
NFL Sunday Ticket for Business is back on DIRECTV in 2026!
It’s All About Satellites and DIRECTV FOR BUSINESS® are helping bars and restaurants like yours get ready for every NFL game day.
For that reason, the return of NFL Sunday Ticket for Business in 2026 is the news you have been waiting to hear if your bar or restaurant depends on football to bring customers through your doors.
Beginning with the 2026 season, you can once again get NFL Sunday Ticket through DIRECTV FOR BUSINESS.
The relationship behind this announcement is important:
NFL Sunday Ticket for commercial establishments, including bars and restaurants, is available exclusively through EverPass Media. DIRECTV FOR BUSINESS® is the authorized distribution partner for commercial venues nationwide, and It’s All About Satellites is your DIRECTV FOR BUSINESS Authorized Dealer.
In practical terms, we can help your business get the commercial programming, equipment, and support you need to show every live, out-of-market Sunday afternoon regular-season NFL game, subject to applicable terms and exclusions.
As a result of the new multiyear agreement between DIRECTV FOR BUSINESS and EverPass Media, NFL Sunday Ticket is back on DIRECTV’s proven commercial television platform.
You can read the official DIRECTV announcement here.
Why This Is Good News for Your Bar or Restaurant
Earlier this year, you may have been concerned that your business would be forced into a streaming-only solution.
For example, would your internet connection support several games at once? Would you need new equipment?
In addition, would your televisions remain synchronized? How much would you need to invest?
A sports bar is not a living room. For example, you may have dozens of televisions showing several games at the same time.
Therefore, your customers expect every screen to work, and they expect you to have the game they came to watch.
Fortunately, this agreement gives you a more familiar path forward.
Most existing DIRECTV FOR BUSINESS customers should be able to continue using their current commercial equipment. However, you can choose between DIRECTV FOR BUSINESS satellite service and EverPass Media streaming, depending on what works best for your venue.
Before we recommend a solution, we can review your equipment, internet connection, number of televisions, and game-day needs.
Above all, football season should be a major opportunity for your business, not an expensive technology project.
Give Your Customers More Football in One Place
First, NFL Sunday Ticket gives your customers access to every live, out-of-market Sunday afternoon regular-season game.
That means fans can watch their favorite teams at your business, even when those games are not available on local television.
When customers know you will have their game, you give them another reason to choose your bar or restaurant, bring their friends, stay longer, and return throughout the season.
In addition, DIRECTV FOR BUSINESS offers access to other NFL programming, including:
- Thursday Night Football
- NFL Network
- NFL RedZone
- Local channels carrying hometown games
- Additional national and premium sports programming
Although programming availability depends on your package and location, the goal is simple: help you manage more of your football programming through one commercial relationship.
As a result, you can spend less time piecing together services and more time creating the game-day experience your customers want.
How to Watch NFL Sunday Ticket for Business in 2026
Of course, knowing that you have the games is important. At the same time, knowing exactly where to find them when your bar is full is just as important.
The first page of our 2026 NFL Viewing Guide and Schedule gives you and your staff a quick reference for finding NFL programming on DIRECTV FOR BUSINESS.
The guide gives you and your staff a quick reference for finding NFL programming:
| NFL Programming | DIRECTV FOR BUSINESS Channel |
|---|---|
| NFL Sunday Ticket | Channels 9552-9567 |
| NFL RedZone from NFL Network | Channel 9551 |
| Thursday Night Football on Prime | Channel 9550 |
| Monday Night Football on ESPN | Channel 206 |
| NFL Network | Channel 212 |
| FOX, CBS and NBC Sunday Night Football | Check local listings |
In addition, the rest of the guide includes the 2026 NFL schedule so you can plan your promotions, staffing, food and beverage specials, and television assignments before your customers arrive.
Therefore, download it, print it, and keep it where your managers and staff can find it on game day.
View the 2026 NFL Viewing Guide and Full Schedule
Programming availability varies by subscription package and applicable broadcast rights. Blackout restrictions may apply.
Make Sure Your Business Has the Proper Viewing Rights
Most importantly, the DIRECTV letter includes a reminder for every business showing NFL football.
However, consumer NFL Sunday Ticket subscriptions purchased through YouTube are authorized only for residential use. They are not authorized for showing games to customers in your bar, restaurant, or other business.
In other words, this is more than a technicality.
For example, the letter explains that rights holders actively monitor unauthorized commercial viewing through embedded digital watermarks and other tracking technologies.
As a result, unauthorized public performance of copyrighted programming can expose your business to significant legal liability, including statutory damages and attorney’s fees.
If you have questions about your commercial service or licensing, contact It’s All About Satellites or your DIRECTV dealer. For legal advice, you should consult your own legal counsel.
From a television service standpoint, we can help you get a properly licensed commercial subscription designed for businesses like yours.
Above all, your television service should help you attract customers and build loyalty, not expose your business to unnecessary risk.
Let Us Help You Get Ready for Every NFL Game Day
First, your programming, televisions, equipment, internet connection, and network all need to work together when your business is full and your customers are counting on you.
Since 1996, we have helped bars, restaurants, hotels, stadiums, and other commercial venues choose, install, and support television systems built for business.
In addition, we can help you review your current service, determine what you need for NFL Sunday Ticket, evaluate your equipment and internet requirements, coordinate installation, and provide ongoing technical support.
Whether you are an existing It’s All About Satellites and DIRECTV FOR BUSINESS customer, subscribed to NFL Sunday Ticket last season, or need a new commercial television solution, we are ready to help.
As a result, NFL Sunday Ticket gives you an opportunity to make your bar or restaurant the place where football fans gather every Sunday.
For more information about packages and commercial service, visit our NFL Sunday Ticket for bars and restaurants page.
Make This Your Best Football Season Yet
Finally, we can help you get the programming, equipment, commercial licensing, and support your business needs throughout the 2026 NFL season.
©2026 DIRECTV. DIRECTV and all other DIRECTV marks are trademarks of DIRECTV, LLC. NFL and the NFL shield design are registered trademarks of the National Football League. All other NFL-related trademarks are trademarks of the National Football League. EverPass is a trademark of EverPass Media, LLC.
al Football League. EverPass is a trademark of EverPass Media, LLC.
