Marketing March Madness at Your Bar or Restaurant The NCAA Basketball Tournament is the most watched sporting event in America with an average of 10.7 million viewers per game. That’s over 700 million viewers for the 67 game tournament over a 3 week period. More...
NCAA March Madness Returns to DIRECTV on March 15th The NCAA Basketball Tournament, best known as March Madness, tips off with Selection Sunday on March 15th. With 67 games over 3 weeks starting on Tuesday March 17th, the #1 viewed event in the U.S. is sure to be a...
