The Science Behind Music and TV for the Hospitality Industry
Research has proven that playing the right music or television programming in your bar or restaurant can:
- Increase your sales
- Guide food and beverage selection
- Influence dining speed
- Decrease customer perceptions of waiting time
- Create a positive “take-away” dining memory
- Improve staff attitudes and productivity
- Help improve customer-staff relations
Effects of Music & TV Programming on your Bottom Line
Research studies and field tests have proven that the RIGHT music and television programming can translate to increases in your revenue of 5-20% for the bar and restaurant industry.
Most experienced hospitality professionals easily accept the relationship between background music & television programming and the image of an establishment.
What is harder for some is the concept that your music & television programming can be managed to influence the perceptions and behaviors of your customers and employees, and specifically to improve your financial results.
At It’s All About Satellites/Sound Marketing we demonstrate to you, the hospitality managers, that when executed properly, music and television can do much more than fill a room with background noise or a visual focal point.
Once you have experienced it, you will look at music and TV in a different light. You will see music and video as a contributor to ROI rather than as a line expense on the P&L.