The SHOWTIME programming offer ($0.99/room/mo.) is available only as a 2nd Premium add-on. Offer available to qualifying new or existing Hospitality and Institutions accounts with a 36- or 60- month programming agreement and must not have received SHOWTIME programming from DIRECTV or any other distributor during the 24 months prior to activation. Offer is available for accounts activated on or before 6/18/16. After the applicable promotional period (36- or 60- mos.) ends, then-prevailing rate for SHOWTIME applies unless canceled or changed by customer prior to end of the promotional period. Offer may not be combined with any other SHOWTIME offer. Offer excludes University accounts. ©2015 AT&T Intellectual Property. All rights reserved. AT&T, DIRECTV and all other DIRECTV marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other trademarks and service marks are the property of their respective owners.